Blagnac, France, January 17, 2024, SOGECLAIR, unveils a new unifying brand identity, marking the beginning of a new era for the company born over 60 years ago. This evolution builds on the transformation initiated in 2021 and underlines the company's ongoing commitment to excellence, innovation and sustainability.
Over the past six decades, SOGECLAIR has left its mark on the industry with a resolute commitment to safer, more sustainable mobility. Today, the company celebrates this remarkable heritage while laying the foundations for an exciting new era.
« SOGECLAIR draws its new structuring and brand identity from its roots by bringing together the various entities that have shaped its history. This step in the company's evolution symbolizes its ambitious outlook for the future » Philippe Robardey, Chairman of SOGECLAIR.
All the company's activities will now be integrated into this new identity, reflecting its ambitions: anticipating mobility challenges and developing solutions for enhanced safety while minimizing environmental impact.
« In line with the ONE SOGECLAIR strategic plan implemented in 2022, focused on strengthening shared skills within teams and consolidating expertise, technologies and products, this new brand identity aims at reinforcing our positioning on our markets by simplifying the readability of our offers and highlighting our expertise, for the benefit of our customers, partners and talents” Olivier Pedron, CEO of SOGECLAIR.
As of January 2024, the brand structure will be reorganized to reflect SOGECLAIR's various areas of expertise:
- SOGECLAIR CONSEIL (Advisory activities of SOGECLAIR Aerospace, MSB RGA, ...)
- SOGECLAIR DIGITAL ENGINEERING (Engineering activities of SOGECLAIR Aerospace, SOGECLAIR Engineering, MSB Aerospace, MSB MGR, MSB RGA, ...)
- SOGECLAIR EQUIPMENT (Equipment activities of AVIACOMP, MSB DESIGN and SERA INGENIERIE, ...) + PRINTSKY (joint venture between SOGECLAIR and AddUp, specialising in additive manufacturing)
- SOGECLAIR SIMULATION (Simulation activities of OKTAL SYDAC, OKTAL SE and SOGECLAIR Equipement, ...) + AVSIMULATION (joint venture between Dassault Systèmes, Renault Group, SOGECLAIR and UTAC, leader in automotive simulation solutions)
Each brand embodies a specific vision, dedicated to a precise offering of SOGECLAIR's expertise. The new brand identity of SOGECLAIR embodies the continuity of its commitment while representing a forward-looking vision, a symbol of the energy and boldness that have characterized every step of its journey.
SOGECLAIR, more than ever, positions itself as a key player shaping the future of safer and more sustainable mobility.
